About Us

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About HCD

The Home of Personalisation

Our Mission

Our mission is to support people to live a full and meaningful life at home.

Aimed at enabling people to achieve their desired goals through support that is personalised to their needs and preferences.

Our Vision

Here at Homecare Direct we believe that supporting people to direct their own care enables people to live a fulfilled life, it promotes independence and gives them choice and control over the care they receive.

Resulting in high quality care tailored to what is important to them.

We embed this vision into everything we do, using it to inform decision making at every organisational level.

Our Values

Respect
we ensure our clients, families and staff are treated with respect and integrity.

Compassion
we expect our staff to treat people with compassion and in a way they would like their own family to be treated.

Inclusivity
we recognise that every person we support is unique.

Transparency
we have an open and honest culture and build positive relationships with those we support and the wider community.

Empathy
we always treat people with empathy and care.

Passion
we are passionate about delivering excellent quality care, for our staff caring is more than a job it is our vocation.

Learning
we expect our staff to continuously develop their knowledge and skills to identify and support improvement.

What is Personalisation?

Home Care Direct, is the home of ‘Personalisation’

We tailor a complete care package to meet the patients needs via ‘Nurse Led Care’

We can also manage all finances including setting up bank accounts

Our fully personalised service is audited by the CQC

Meet The Team

Roger Adams

Director

Roger started HomeCareDirect back in 2003 because he wanted to help people take more control over their support at home through personal budgets and direct payments. Roger has been involved in support at home for over 20 years

Kaileigh Shaw

Clinical Director & Registered Manager

Kaileigh started with HCD as one of our Nurses and is now our Clinical Director & Registered Manager. Kaleigh is passionate about care in community and enabling individuals to have a voice and be fully involved and in control of the care they receive

Laura Ainsworth

PA to Managing Director

Laura is the Personal Assistant to the Managing Director. Lauras role ensures all meetings, appointments and documents are arranged and prepared efficiently and effectively

Lia Shaw

PA to Registered Manager

Vicki Watson

Regional Clinical Nurse Lead

Vicki is our Regional Clinical Nurse Lead who covers the Suffolk area. Vicki has many years’ experience helping people in Norfolk, Suffolk and Essex to direct their own support via PHB’s, DP’s or their own funding

Lynn Hatcher

Regional Clinical Nurse Lead

Lynn is our Regional Clinical Nurse Lead covering the … area. Lynn is a qualified Nurse with 30 year’s experience, 15 of those have been working in the community. Lynn enjoys having the opportunity to meet people from all walks of life

Daniel Bradshaw

Regional Clinical Nurse Lead

Daniel is our Regional Clinical Nurse Lead covering the … area. Daniel has worked in health care for over 15 years and has been a registered nurse for 10 years. He is passionate about giving clients more personal control and choice of the PAs who will be looking after them

Penny Johnson

Regional Clinical Nurse Lead

Penny is our Regional Clinical Nurse Lead based in the Sussex area. Penny has a wealth of experience in the health care industry in many different areas and specialising in Mental Health

Julie Le-Pine

Regional Clinical Nurse Lead

Julie Le-Pine is our Regional Clinical Nurse Lead based in the … area. Julie has over 10 years’ experience as a qualified nurse. Julie enjoys helping to empower our clients and helping them take control of their lives

Susan Woodall

Regional Clinical Nurse Lead

Sue is our Regional Clinical Nurse Lead covering the Lincolnshire area. Sue is a Registered LD Nurse with over 30 years’ experience in the Health and Social Care sector. Sue is passionate about promoting choice and independence and ensuring individuals receive the right support

Christine Munalula

Regional Clinical Nurse Lead

Christine is our Regional Clinical Nurse Lead covering the Brighton area. Christine has been a nurse for 25 years. Christine is passionate about empowering individuals to live independent lives in their own homes and avoid unnecessary hospital transfers.

Annabel Stoddard

Regional Clinical Nurse Lead

Annabel is our Regional Clinical Nurse Lead covering the Midlands area. Annabel has been a qualified LD nurse for 19 years and is passionate about her role and helping our clients

Samantha Paddock

Regional Clinical Nurse Lead

Sam is our Regional Clinical Nurse Lead covering the North West area. Sam has worked in the Health Care service for 23 years and is trained as a Specialist Practitioner in District Nursing. Sam believes in supporting individuals to be as independent as possible whilst achieving their goals

Gemma Aspland

Regional Clinical Nurse Lead

Gemma is our Regional Clinical Nurse Lead covering the Norfolk area. Gemma has been a qualified nurse for 18 years and has worked in a variety of settings during her nursing career. Gemma enjoys being able to meet clients and make a difference in their life

Dawn Bourke

Regional Clinical Nurse Lead

Dawn is our Regional Clinical Nurse Lead covering the Brighton area. Dawn has been working in health care for 25 years. Dawns passion is providing safe and effective care to individuals whilst in the comfort of their own home and providing a voice to those who need it

Mark Gray

Regional Clinical Nurse Lead

Mark is our Regional Clinical Nurse Lead covering the North East and North West areas. Mark has been with HomeCareDirect since 2007 and is a specialist in visual disability and associated brain disorders including Autism, Stroke Learning Disability & Dementia

Catherine Brown

Deputy Care Manager

Cathy is our Deputy Care Manager and has worked in Health and Social Care for over 20 years. Cathy manages our Care Office and is passionate about having the opportunity to apply her knowledge and experience to help people achieve a more secure and independent lifestyle

Jade Conlan

Senior Regional Care Lead

Jade is our Senior Regional Care Lead. Jades background is in care, in both office-based and client-based settings but primarily with adults with learning and physical disabilities. Jade always strives to ensure that all our clients have access to all the services they require

Jessica Collins

Regional Care Lead

Jessica works in our Care Office. Jessica has experience in Adult Health and social care and worked as a care supervisor in a residential home for people living with advanced dementia and challenging behaviours. Jessica is passionate about ensuring all clients receive person centred care.

Carol Smith

Regional Care Lead

Carol is a Regional Care Lead.
Carol has worked in the care industry for several years in both the community and in care homes

Natalia Melen

Regional Care Lead

Leah Jones

Regional Care Lead Assistant

Leah started out as an apprentice and now works in our Care Office ensuring everything runs smoothly. Leah also helps to set up our new clients starting their journey with us. Leah is consistently passionate and helping and supporting our clients

Lauren Blinstone

Regional Care Lead Assistant

Lauren has been with HomeCareDirect as a Regional Care Lead Assistant since 2023. Prior to this, Lauren worked as a support worker for adults with learning disabilities

Kelly Clayton

Regional Care Lead Assistant

Kelly is a Regional Care Lead Assistant and joined HomeCareDirect with 9 years’ experience working in the care industry, including working with complex care in the community and in hospitals as an HCA.

Bethany Kitsull

Care Office Administrator / Apprentice

Bethany works in our Care Office, completing administrative tasks whilst undertaking her business administration apprentice. Beth is enjoying the new skills she is learning and is enjoying helping to keep the care office running smoothly.

Dhanyal Ali

Care Office Administrator

Dhanyal came to HomeCareDirect as a business administration apprentice and now works in our care office. His day-to-day tasks ensure the care office runs smoothly and that our Regional Care Leads can focus on providing the best possible care for our clients

Ryan Singleton

IT Support Administrator

Ryan works as our IT Support Administrator. Ryans main focus is overseeing the implementation of new IT systems and software and being a point of contact for anyone experiencing any IT issues.

Matthew Graham

Business Administrator Apprentice

Matthew recently joined as our business administrator apprentice. He will be working with all our different departments at HomeCareDirect to give him oversight of a variety of administrative tasks and gain skills in different areas.

Debbie Norie

Training Manager

Debbie is our Training Manager and has been with us for 15 years with over 22 years’ experience in the Health and Social Care sector. Debbie is passionate about keeping up with the current legislation and practice whilst helping our carers gain and develop crucial skills for keeping our clients safe.

Paul Winnard

Senior Training Administrator

Paul is our Senior Training Administrator at HomeCareDirect. Paul enjoys the challenges that his role brings and is passionate about being able to make a positive, meaningful difference to peoples lives

Kate Sharpe

Training Administrator

Kate initially joined HomeCareDirect as a business administrator apprentice and is now one of our training administrators. Kate has enjoyed having the opportunity to gain knowledge in both the care industry and within training.

Sarah Chatterton

Training Administrator

Sarah is a training administrator within our training department. Sarah has over 20 years’ experience in the health and social care sector, covering a variety of roles and also experience within administration and customer service.

Carl Window

HR Manager

Carl is the HR Manager at HomeCareDirect. Carl has over 30 years’ experience within HR, working in the Royal Air Force. Carl is passionate about being able to make a difference to our employees’ experiences at work and providing guidance and solutions

Cameron Wright

HR Administrator

Cameron initially joined HomeCareDirect as an apprentice and has progressed to working as our HR Administrator. Camerons role and day to day tasks ensure the smooth running of the HR department

Olufunke Ijilusu

HR Administrator

Olufunke has recently joined us as an HR Administrator and has over 8 years’ experience working within the HR industry. Olufunke is enjoying the prospect of being able to make a positive difference to the careers and experiences of our head office staff and carers

Gary Smelt

Business Development and Sales

Gary works within Business Development and Sales and has over 30 years’ experience working in various roles in the health and social care industry. Gary is passionate about giving individuals the opportunity to make choices and control their care

Kath Baker

Enquiries Manager

Kath is our Enquiries and Referrals Manager, looking after all new clients both enquiring and coming on board with us. Kath has many years’ experience in the care industry in a variety of roles. Kath enjoys making sure our clients have choice in their care and ensuring they have a positive experience with HomeCareDirect

Debbie Charlesworth

Recruitment Lead

Debbie is our Recruitment Lead at HomeCareDirect, both helping clients recruit their Personal Assistants and filling vacancies at head office. Debbie works closely with our clients to help find the right PAs to suit their individual care needs, enabling choice and personalisation

Chloe Pickering

Recruitment Administrator

Chloe is our Recruitment Administrator, assisting the Recruitment Lead and ensuring the smooth running of our recruitment process so we can have the best outcomes for our clients. Chloe enjoys working closely with our clients to ensure their needs and preferences are met.

Ken Burnett

Accounts / Payroll Officer

Ken works within our Accounts Team and is an AAT qualified technician with over 10 years’ experience. Ken’s role ensures all our clients funding is well managed, making it one less thing for them to worry about

Carla Stevenson

Accounts / Payroll Officer

Carla works within our Accounts Team and has been with HomeCareDirect for over 13 years. Carla enjoys the challenges that her role brings and enjoys that HomeCareDirect makes such a positive difference in peoples lives

Phaedra Roe

Accounts / Payroll Officer

Phaedra works within our Accounts Team and has been with HomeCareDirect for over 5 years. Working with our other people in the Accounts Team, they all collectively ensure that our clients funding is managed effectively and efficiently to meet their needs

What People Say About Us

Client Testimonials

Dear Penny & Catherine,
Thanks for the card. It's very kind of you.
We also thank you for providing us with al the tools required to carry out our role in collaboration w i t h S K. . We couldn't have done it without your continuous support and help along the way.
Thank you for everything you've done for us.

S.K Team

Dear Julie and Laura

Thanks for yesterday I just wanted to say thank you for all your support you have given us at yesterday's meeting.

I feel that the new way of working is better.
It helps that Laura is working with you and it was nice to see her in person

I have not felt like this before with HCD and it is appreciated.

Christine

Thank you for your lovely email.
You are the only agency l've ever felt have my well-being genuinely at heart.
Harvey

Harvey was contacted by the cqc last week, we were driving at the time so it wasnt so good for Harvey to hear her, so I was go between translator.
He scored yous 10 out of 10 and said how this first time he has felt really cared for by an agency ni the time he has used over 20 agency's.
You guys are doing a brilliant job, thank you from the bottom of our hearts.

Sheree and Harvey

From the first time we met for my initial assessment I felt fully supported and comfortable asking for what I needed.

I know Dot has been well-supported by HCD too, meaning they were futly enabled to provide excellent assistance for the last several years.

Still quite vague on what the future holds but I feel far more prepared and confident now, so thank you very much for your encouragement!