Recruitment & Retention in the Care Sector

Why Standard Care Agencies Are Struggling, and How the HCD Model Attracts a Stronger, Happier Workforce

The care sector has entered one of the most challenging workforce periods in its history. 

Recruitment has slowed dramatically, staff turnover remains high, and agencies nationwide report intense competition for a dwindling pool of experienced carers. 
The consequences are clear: rushed visits, inconsistent staffing, and increased burnout across the sector.

Standard care agencies are often built on volume-based delivery models, with carers completing dozens of short visits a day, unpaid for travelling long distances, and frequently receiving low pay for demanding roles. 

This creates a cycle that is difficult to break:
high pressure → low morale → staff leaving → more pressure.

Data from across the sector shows:
– Workforce shortages have risen year-on-year.
– Absenteeism is higher than pre-pandemic levels.
– Many agencies rely on temporary staff to keep services open.
– Experienced carers leave for less stressful jobs with similar pay.

In short, the traditional agency structure is failing to attract and retain the workforce the sector desperately needs.

The HomeCareDirect model offers a different path, one that works for both clients and care professionals.

At the heart of HCD is the belief that care should be relationship-based, not rota-driven. 

Rather than assigning Personal Assistants (PAs) to 10–20 clients a day, HCD enables personal assistants to support one client, providing meaningful, consistent care without the pressure of back-to-back visits, while being paid for all their working time.

This structure attracts a different calibre of PA, people who want to build relationships, specialise in a person’s needs, and provide high-quality, dignified support.

HCD’s model improves recruitment and retention because it offers carers:
✓ Greater autonomy and ownership
✓ Predictable income and stable working patterns
✓ Less stress and no “fifteen-minute visit” burnout
✓ Real career satisfaction through deeper client relationships

Where traditional agencies are losing staff, HCD attracts them by providing dignity in the role and a sense of purpose.

This stability flows directly into improved outcomes for clients: fewer strangers at the door, more personalised routines, safer care at home, and continuity that standard agencies can’t replicate while battling workforce shortages.

And as we move toward the festive season, the value of that continuity becomes even clearer. Families want reassurance that the person they love will be supported by someone who knows them, their traditions, their favourite Christmas rituals, and the small details that make the season special.

HCD PAs often become part of these festive moments, helping decorate the tree, supporting Christmas shopping trips, preparing favourite seasonal meals, or simply sharing warm company on a cold evening.

So while recruitment challenges continue to hit the care sector hard, HomeCareDirect proves there is another way, a way that values PAs, empowers personalisation, and ensures that even in difficult times, people can enjoy the comfort and joy of home at Christmas

If you are a carer, and the above resonates, have a look at our employment page. 
We would love to hear from you.