Roger Adams

I founded HomeCare Direct over 20 years ago, and I've spent more than four decades in the care sector. Before HCD I ran another care company for 20 years, building a depth of experience and a genuine understanding of what people need when they choose care in their own home.

Throughout my career I've been a passionate advocate for raising standards across the industry, and I've played a meaningful role in driving positive change at a sector level. I believe firmly that everyone should have the right to make their own choices about their care, and that those choices should always be respected.

“Everyone should have the right to make their own choices about their care.”

As Managing Director, I remain hands-on and committed to making sure that every person supported by HCD receives care that is truly person-centred, compassionate, and of the highest quality.